As the founder of two successful businesses in the field of health care—The Center for Counseling & Psychotherapy and Omaha Integrative Care (OIC)—Julie Luzarraga says she is motivated by the autonomy and creativity of entrepreneurship. She also admits, with a laugh, that “a little bit of ego” may be involved.

“Some of it is that feeling like I think I can do this better. I think that as much as I love being a social worker and a psychotherapist, I have a strong entrepreneurial spirit. I get excited about impacting change and making change, and that keeps me going,” she says.